Elevate Your Instagram Stories with Custom Stickers: A Step-by-Step Guide

If we've said it once, I’ve said it a thousand times - a brand is more than a business, it’s a story.  When you are your business - it’s YOUR story. 

Well now you can literally brand your Story - Instagram story that is...

Instagram stories are not just about sharing moments; they're a powerful tool for storytelling that can significantly impact your brand's perception. 

If you are thinking about your audience in terms of 'Know/Like/Trust', the people who are actively watching your stories are heavy to the KNOW/LIKE side of the scale. So lets make sure they they are recognising everything you are sharing as being in line with what they dig about you.

Here's how you can enhance your stories, making sure everything you pop out into the worls aligns with your vibe, your message...your 'why':

Step 1: Launch Your Story 

Open your stories, select your image or video and go to post as normal

Step 2: Access the Sticker Feature 

Select the STICKER icon (between TEXT and MUSIC) at the top of your story

Step 3: Find Cutouts 

Within this menu, you will see CUTOUTS. If you have not yet created any custom stickers or cutouts, you will have to scroll down a little to find the bright yellow, pink and purple logo with white scissors inside.

When you find it, click on it.

Step 4: Choose Your Logo 

Once you click on this icon, it will take you back to your camera roll.From here you will select your logo…

(If you do not have your logo in your camera roll, open CANVA and download it ASAP. If you did not create it yourself, make sure you have a screenshot from your email signature, website etc)

Step 5: Transform and Use 

Watch Instagram do its magic and turn your image, logo etc into a sticker that will be added instantly to your storyYour custom cutout will now be at the top of the Sticker Menu to use as your heart/fingers desire

Embracing a 'Why'-Driven Business Approach on Instagram

Being 'why'-driven means every piece of content should reflect the core purpose behind your brand.

Here's how this philosophy benefits your business and can be reflected in your Instagram strategy:

Purposeful Posting Ensure every story or post serves a clear purpose aligned with your brand's mission. This strategic approach ensures consistency and deepens your audience's connection with your brand.

Building Authentic Connections When your content consistently reflects your 'why,' it resonates more authentically with your audience. This authenticity fosters trust and loyalty, crucial for long-term engagement.

Differentiating Your Brand A strong 'why' differentiates your brand. It tells your audience why you exist beyond making a profit, highlighting who you are and what you stand for.

Guiding Content Strategy Your 'why' acts as a compass for your content strategy, ensuring each post contributes to your overarching narrative and business objectives.

Inspiring Action When followers understand your 'why,' they're more likely to take the desired action, whether it's engaging with your content, purchasing a product, or advocating for your brand.

Your stories are a powerful medium to illustrate your purpose, build genuine connections, share content and ideas from others that align with you and chat directly with your audience.

By using custom stickers, you can show your personality and craft engaging ways for your clients, collaborators and audience in general to interact with your business.